New logo of WRSS WH AGH Student Council.
Overview
The Student Council Brand project consolidates all initiatives regarding the WRSS WH designs that I have developed. The current package includes a logo, typography and color guidelines, branded paper, merchandise designs, and a website mockup. The project is considered as done, with a deadline for adjustments set for September 2025.
Project characteristics
WRSS WH AGH (Wydziałowa Rada Samorządu Studentów Wydziału Humanistycznego AGH) is the student council for the Faculty of Humanities at AGH University of Cracow, Poland. It operates within a larger university council body, representing students formally by adopting resolutions.
Designing for such a formal organization is challenging due to both legal constraints and a lack of clear decision-makers. Additionally, previous attempts at introducing a new logo failed, increasing the pressure for success with this project.
Process
My approach to creating the WRSS WH Brand started with a brief ethnographic study. I needed to understand why previous design attempts had failed or been abandoned. Once I gathered the necessary data, I drafted a project timeline and established rules for a participatory design process, which were accepted by all council members.
My design process included:
- Moodboard workshop with the student council,
- Individual deep interviews with faculty students,
- Ideation workshop with the council,
- Creative work evaluating and refining ideas from workshops,
- Presenting four designs for public feedback,
- Final logo adjustments,
- Adoption of the logo through a council resolution,
- Ongoing development of the brandbook.
The process is still ongoing, currently at point 8.
Artifacts
Moodboard
One of the moodboard prepared by a participant of the workshop.
Ideation artifact
Some results of the ideation workshop.
Initial designs
Draft logo designs sent to the student council during first round of design.
Final four
Final designs sent to the student council to choose from possible variations. Vegetable emojis were used to vote.
Project outcomes
Logo
Various configurations of signet and logotype.
Merch
Stamps
Stamps used at events to mark participants and paper cups with WRSS WH logo.
Pens & Pencils
Pens made of straw and pencils branded with WRSS WH logo.
Event items
Recruitment cards
WRSS WH cards distributed during recruitment events.
Leaflets
WRSS WH leaflets used for merch drop events.
Other
Due to restrictions imposed by the student council, I am unable to showcase all the products and guidelines created for them. These include:
- Businesscards,
- Branded paper,
- Stickers,
- Email templates with branded signatures,
- Brochure designs,
- Vouchers,
- Internal educational materials.
Additional materials will be published by WRSS WH AGH in its Social Media profiles after the council adopts the branding resolutions.
Project goal
The project concluded with the delivery of a brand book, including guidelines and usage examples, handed over to the student council.
Handover date: December 2024